Through her conversation with Carol, Rita began to understand why she and millions of other women had been struggling needlessly with inadequate protection.
"Before I share what finally worked," Carol explained, "let me help you understand why everything we've tried has been fundamentally flawed."
Carol's research revealed that the incontinence industry had been addressing the wrong problem entirely:
Traditional incontinence pads designed for light, predictable flow - not sudden, heavy episodes.
"These products contain harsh chemicals like sodium polyacrylate and chlorine bleach that cause painful UTIs and hormonal disruption.
They cost over $35 monthly - that's $420+ annually - and because they're plastic-based, they contribute to environmental waste while failing to provide the protection we need."
Adult incontinence products that prioritize absorption over dignity.
"The psychological impact of wearing obvious, bulky protection cannot be overstated.
These products make embarrassing sounds, create visible lines under clothing, and fundamentally change how we move through the world. Even when they work, they rob us of our sense of self."
'Leak-proof' underwear designed for menstrual flow, not urinary incontinence.
"This was perhaps the most devastating failure, they were just period underwear rebranded as 'leak-proof', that's why they fail miserably" Carol explained.
"These products are engineered for slow, predictable flow over hours, not the sudden, substantial episodes we experience. When they fail - and they inevitably do - we're left feeling betrayed and hopeless."